Part 9 of 10
Many business owners are intimidated by social media. They worry that creating a profile or account on one of the popular social networking websites will be difficult and require a great deal of maintenance. Fortunately, this is not the case.
Social media is easy, even for the least technology savvy of people. If creating and maintaining a Facebook, Twitter, Myspace, or other account were difficult, they would not be so widely popular. However, everyone, their parents, and their grandparents are active in social media. This is because these sites are easy to navigate.
While creating an account on a social networking website may be a bit time consuming, this is, by far, the most difficult part. Once the account is set up, business owners can quickly and easily add posts or updates whenever they have the time. This means that a business can be highly visible to a large number of consumers, with very little effort on a business owner’s part.
Additionally, social media is fun. Once you get he hang of “tweeting” or updating your status, you’ll find yourself spending more and more time on these websites. If anything, you will have a hard time pulling yourself away, rather than forcing yourself to provide consistent updates. While the average business owner would not exactly consider most advertising fun, social media can quickly change that perception.