Social media advertising can be powerful for a small or a large company. It allows your company to be more personal when connecting to your customers. Social media advertising has the unique ability to go viral. A single message can reach thousands of millions of people.
Twitter, Facebook, MySpace, and LinkedIn are all good sites for social media advertising. With millions of users, these networks have a wide variety of people using them. Each network is easy to set up and easy to use. They are all free which makes them perfect for a small business or one with a limited advertising budget.
One status update or tweet can go viral in social media advertising. This means that users that receive the message share it with their friends. Their friends can share it again and so on. When this happens, you can reach hundreds of new potential customers each time your message is shared. This is referred to as going viral because your message replicates and spreads without any effort from you.
“When doing social media advertising, it’s important not to spam your customers. Although your followers have to choose to follow you, they still don’t want a lot of spam.”When doing social media advertising, it’s important not to spam your customers. Although your followers have to choose to follow you, they still don’t want a lot of spam. Keep business related posts to once a day and try to add in other posts as well. Send messages with inspiring quotes, trivia, and other non-business related posts. Don’t post too many updates or your followers will delete you, or worse, block you.
Social media advertising allows your company to interact with and engage potential customers. Don’t be afraid to ask for advice and opinions. Your followers want to know their voice is heard, so ask them about your new line and invite them to make suggestions. Being personable can help them hold your company in higher esteem. When it is time to purchase a product that you sell, they will remember your company and feel a connection.
Social media advertising can be very effective if done properly. Try not to spam your customers. Show them that your company is real and cares about your customers and followers. One single message has the ability to reach thousands of people, so use each message wisely.