The importance of establishing an emotional one-on-one connection with their customers is a skill most learn either in business school or through trial and error. Failing to develop the one-on-one connection with your customers, leaves them as prime targets for your competitors.
The difficulty often lies in an individual’s ability to learn the difference between connecting one-on-one with a customer and transferring that same ability into a comparable, yet effective method of communicating with the customers of an entire company. However, failing to develop that connection of one-on-one communication and finding an emotional connection with those customers will without a doubt, result in a failed social media marketing campaign.
Companies often make the mistake of hiding their humble beginnings and opt for allowing their company products to do their talking for them. A seasoned professional in the social media consulting business will quickly tell you that developing a social media advertising campaign on that premise is a mistake.
Instead of leading with a product as your first impression, use your company’s own unique personality and stories to help customers connect one-on-one with your company. People love to hear the stories of how your founder pulled himself up by his bootstraps and made the company what it is with good old-fashioned hard work. This allows the customer to make a personal connection with your company. It puts a friendly face on the company, allows the customer to relate to the personal hardship and makes them want to help be a part of future success.
As a social media consultant, I can then help your company build on this connection. I can explain the intimate nuances and personal interactions that are necessary to continue building towards that one-on-one connection. In addition, I will help you to overcome the critical element of humanizing your product.
A product that appears rigid or mechanical will leave your customers cold. Instead, let me show you how to use a less formal tone and allow your customer to feel that you understand and relate to their needs. A customer that feels you have their best interest at heart is a loyal customer.
With tough economics facing all businesses, it is imperative for every company to use every advantage available to them in developing the one-on-one connection with their customers. Attracting a customer is only the beginning; you must find that one-on-one emotional connection in order to gain their trust. Otherwise, a sale or discount may be all it takes for them to change companies.
Let me help you find your company’s one-on-one voice now and click on the www.eBarSolutions.com link for a professional social media consultant.
Contact me by filling out the form to the right and either myself or one of my hand picked social media trainers will contact you to set up an appointment.