Part 6 of 10
Social media is about being social, not just about advertising and promotion. Getting involved in social media gives businesses a chance to get to know their customers and build relationships. Not only does this help business owners understand who their products and/or services appeal to, but it helps them secure a loyal customer base.
Social media allows customers to communicate with their favorite businesses. Customers can share suggestions, voice complaints, compliment great service, and interact with business owners. This will let you know what you are doing right, what you may want to change, and give you the opportunity to take care of any unhappy customers.
Many social media websites also give business owners the opportunity to recognize and show their appreciation to their loyal customers. You can create a list of your loyal customers on Twitter, post pictures of faithful customers on Facebook or Myspace, or even send out special promotional offers to regulars. Making your customers feel special is a great way to keep them coming back time and time again.
While business owners use to have to build relationships in person, social media presents a unique way to build lasting relationships. After all, social media is supposed to be entertaining and fun, not just another way to inundate consumers with ads or sales pitches.