Social media has created an entirely new platform for companies seeking to increase their visibility, increase their customer loyalty and best of all, offering greater customer service capabilities to its customers. This allows businesses using social media to receive immediate feedback form their customers. Within the last two years, there has been a shift in who is using social media. At one point, it seemed that social media was only useful to larger companies but a vast amount of smaller companies have discovered its benefits and more are joining every day.
Companies everywhere are investing in social media markets but not all are doing it successfully. Social media is a relatively new tool in the marketing industry and jumping in without a marketing consult will likely produce little if any results.
As a consultant, I can guide your company through the burdensome process of choosing which social media platforms are right for your company and how to use them effectively. This generates a new question of how can a company find the right tools to help their employees become social media educated?
Initially, some may question why it is necessary to train your employees in social media marketing but you need to remember that you are not only offering this new option to your customers as a method of marketing and customer loyalty but as a means to discuss and handle customer service issues. When a customer uses your company’s social media platform to contact you regarding a complaint or problem with your product, they do not want to talk to a hired agent with no knowledge of the product or company procedures. They are looking for service and more importantly, service they can trust.
My point is that every single employee working for your company represents your business. It does not matter if they are answering phones, replying to e-mails, posting on a blog or instant messaging on Facebook or Twitter, they still represent your company and every employee should know the proper way to handle these new customer service capabilities. Remember a well-trained employee is an effective employee.
Give your employees the proper tools to effectively handle customer service issues through your social media marketing campaign, simply look to your social media consultant. http://eBarSolutions.com/ At eBarSolutions.com, I offer effective and simple marketing tools that will teach you and your employees how to optimize and market your online business.
Do not wait another day. Start your social media marketing campaign now with greater customer service capabilities at the following link: http://ebarsolutions.com/.
Contact me by filling out the form to the right and either myself or one of my hand picked social media trainers will contact you to set up an appointment.