While it may be easy for your business to simply create a ready to publish blog on the internet, doing so without blog customization will leave your brand weaker and give the appearance of an unprofessional and amateurish effort, instead of the sophisticated and well run business that you actually own and operate. Blog customization means extending your unique brand and message to your audience through a blog that has been custom designed to clearly identify that brand and message.
Blog customization includes advanced graphics design. Instead of a prefabricated blog template that can be used by anyone in the world, blog customization provides your company with a graphic template that is entirely unique. When current and potential customers visit your blog they are learning information not only from what you have written in the bog, as well as information about your company.
Blog customization may include a wide variety of elements. Besides utilizing a custom interface that includes links to your company’s website and contact information, as well as a visual design that coordinates with your existing brand identity, blog customization involves utilizing a variety of add on features. Also known as “plug ins” and “widgets” these custom blog features include giving visitors to your blog the ability to easily forward content that they found useful or interesting to their friends, which may generate an additional visit or two to your blog, as well as the ability to post a link to that content in more public places. While an e-mailed link might lead to one or perhaps two visits, giving your blog’s readers the ability to post content that they found worthwhile to more public social venues, such as popular social media websites Twitter and Facebook, can lead to dozens of new visitors depending on the initial visitors’ existing social network.
When you hire experts in blog customization, such as EBAR Solutions, you are able to make use of talented graphic designers as well as knowledgeable technical experts. This combination of skills means that your company’s blog will be easy to find on the internet and easy to read for your visitors.